TAGFREE
BY DESIGN

An open consumer movement

The tag
is the bug.

Clothing should not scratch, irritate or need surgery before it can be worn. We ask every clothing producer to stop sewing permanent labels against the skin.

Make some noise
Several long clothing labels being cut from a burgundy garment
01 The everyday design failure

A tiny label.
A massive irritation.

People cut them out. The sharp remainder scratches even more. Others live with itching, redness or sensory overload because basic product information was placed in the worst possible spot.

This is not a niche complaint. It is a solvable design decision. The technology already exists. What is missing is pressure to make tag-free construction the default.

Simple by definition

Nothing permanent
touching the skin.

01

Print it

Care and size information printed directly onto the garment.

02

Move it

Information placed where it cannot rub against the wearer.

03

Release it

A genuinely tear-away label that leaves no scratchy remainder.

04

Link it

A discreet code for extended product and recycling information.

TAGFREE ≠ NO INFORMATION. IT MEANS BETTER INFORMATION DESIGN.

No Tag on Skin campaign logo

For labels and producers

Put the promise
on the product.

The No Tag on Skin logo is free to use on clothing, product pages and packaging when one simple condition is met: no permanent label touches the wearer’s skin.

Use it honestly.

Keep the artwork intact. Do not use it where a sewn-in label can touch the skin, and do not suggest certification or endorsement by TagFree.

To every clothing brand

Design the tag out.

We are asking you to adopt one clear product rule:

No permanent label should touch the wearer’s skin.

Publish your commitment. Change the specification you send to manufacturers. Make tag-free construction visible in product descriptions. Give customers comfort without scissors.

Write to a brand

Not a product.
Not a trend.

A better default.